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There is not much to report this month
due to the fact that many clients have been very busy. However there are a few
points I must make… Reports coming in suggest that
run-ins are undoubtedly increasing above the £3.80 permitted amount and causing
a lot of problems due to the number of complaints from customers. I drive a
taxi as well, so I know all about the awful traffic conditions that are
anything but helpful during this time of the year. Nevertheless, it is so
important to our business that drivers make a concerted effort to minimise
those run-ins, otherwise it could have an adverse effect on Dial-a-Cab customer
relations after the holidays finish and when they scrutinise their invoices.
Earnings Down?
Just as importantly, remember that the four very-smartly dressed people that
you are rejecting a trip offer for, will probably be waiting at the bus stop in
January when the holiday season ends and we once again rely on our regulars.
All these regulars ask for is a good service throughout the year and not just
when it’s quiet on the street. A small number of drivers have been
complaining that they |
are not earning as much as in previous years, especially over
the past few months. I have had a look at the number of trips that have been
offered via the system and I can assure you that Dial-a-Cab is extremely
busy. I’ve also had a look at the ‘reject’ situation and considering the
so-called lack of work, why are some drivers rejecting work? To those
drivers who reject trips and who are constantly looking for ‘clues’, make no
mistake about it, you are losing revenue.
As I said at the beginning of this piece, our account customers do
not want a cab just for Christmas, but throughout the year. If our service
levels are below par (and I am pleased to say they are not, due to those
drivers who are covering much more account work than they would normally
do), then we will lose clients during the kipper season and as we know
from the old days, once they
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leave, it becomes a very difficult job to
get them back.
I know that the holidays are all but over, but there will still be
pockets of "holiday" work and I urge all drivers to accept as many trips
offered as possible – after all, it isn’t as though you’re doing it for
nothing!
And Finally…
This year has been a tremendous success so far as new clients
opening accounts and excellent relationships that have been forged with new and
existing customers, are concerned. However, without your diligence and courtesy
given to clients, and of course the 100% that staff here at Brunswick House
gives to both clients and drivers, Dial-a-Cab would not be the success story
that it is.
And of course, may I take this opportunity to wish you all good
health and good fortune for 2004 and beyond…
Mike Son
DaC Customer Services / Special Projects
Michaels@dialacab.co.uk |
