R E A L LY ? ?
Page 23
Call Sign March 2012
GetTaxi: "We want to take work back from minicabs!!!"
When it comes to the battle of the apps,
one company seems to have left the multi-
tude of taxi competitor apps standing. By
some clever advertising, Hailo have estab-
lished themselves as a clear number one,
with GetTaxi stuttering some way behind
in second place. The rest have apparently
have just misread their flyer? If I am, then
been run out of the appin' arena!
what do these two sentences mean?
So how will GetTaxi get back into the
"The smartest and fastest way of
race? Well looking at their advertising, it
booking a black taxi enabling any
looks as though they have decided that
user to view the live position of the
the only way to save themselves from
cab. Ideal for call centre staff and
dropping even further back is to depart
operations, which will save time hav-
from their original aim of "taking work
ing to call Dial-a-Cab and sit on hold."
back from minicabs."
And perhaps they could explain reports
Just who are GetTaxi targeting?
Call Sign has seen flyers they are send-
that they are going into DaC account
ing out to companies advertising their
clients saying they would be happy to be a
GetTaxi's boast of no run-ins and just 5%
wares. There's not much about their origi-
part of the Oscar platform a platform
gratuity which they refer to as the low-
nal aim to push the merits of using
owned by Addison Lee? Even though their
est in the market and no waiting time
licensed taxis against minicabs, but sub-
Sales Manager and at least one other high
charges, don't seem to give much to the
stantial mention is made of how much
profile manager have now been sacked, it's
driver. But even if the drivers do go a bit
"cheaper" they are than other taxi compa-
no wonder Mr Griffin is doing so well. He
short, GetTaxi certainly won't because
nies!
doesn't need to defeat the taxi trade, he
they as a company are happy to charge a
Mind you, when they say "they" are
and his two sons just have to sit and watch
15% admin fee which rates towards the
cheaper, what they actually mean is that
as we destroy ourselves!
high end of the market.
the drivers are getting less something
Am I mistaken and in reality they are not
they may regret as the Queen's Jubilee and
Alan Fisher
actually targeting taxi companies and I
the Olympics come round.
Spare
DaC
taxis...
In last month's Call Sign, Compliance
Officer Allan Evans wrote about taxi
Dial-a-Cab Credit Union
establishments where Dial-a-Cab taxis are
available for use while your cab is off the
Ever needed money quickly but were anxious about variable
road. A number of drivers have asked for
bank interest rates?
the piece to be repeated, so Call Sign will
publish the list periodically.
Well wonder no more! If you are a subscriber, journeyman or mem-
There are currently two London-based
ber of staff at Dial-a-Cab, then you qualify to join the Dial-a-Cab
garages - in addition to KPM - that have a
Credit Union. Any member of your family residing at your address
Dial-a-Cab terminal fitted to at least one of
their courtesy taxis exclusively for the use of
also qualifies for membership!
DaC drivers whilst in overhaul or repair. So if
Then if you are over 18, have been a member of the Credit Union for
you need a DaC-fitted terminal, try phoning
one of the following garages for availability:
over 3 months and have established regular savings, you can borrow up
to 3 times your total savings...
For any non-fault accidents try either:
The cost?
Chief Taxis: 0800 055 6221
Cab Aid: 0800 028 3253
Just 1% per month on the outstanding balance (or APR of 12.68%).
For any overhauls/repairs, try either:
Loans can be paid back early AND there is usually an annual dividend on
Cricklewood Carriers:
0208 452 5461
your savings.
Justcabs (formerly L&P):--
The question is: Can you afford NOT to be in it...?
0207 739 0210
Howard Kott of Justcabs is also happy
Call us on 020 7729 8171 or 020 7749 0585
to rent out the DaC taxi when it isn't
being used as a loan cab...
