If you were Mediterranean government ministers looking to start up and operate a radio taxi service in all 22,000 of your capital city’s cabs, where in the world would you start to look for advice on how to do it correctly?
   Such was the dilemma for the CEO of Gantek Holding, Dr Ejder Varol and Adnad Sahin, the General Manager and Executive Board Member of ‘Belbim’ - the Istanbul Municipalities Data Processing Company - when faced with the task of installing radios in Istanbul’s taxi fleet in a Turkish government-funded initiative to modernise their capital’s cabs – yes, all 22,000!
   "We telephoned the Commercial Attaché at the British Embassy in Istanbul,"
said Dr Varol, "and he told us to contact Dial-a-Cab in London. Then we phoned the Turkish Embassy here in London and they too said that we should go to Dial-a-Cab. So here we are!"
 
Mr Sahin continued and went on to explain to Call Sign: "Istanbul is a city of 14 million people all busily going about their daily routine in addition

TURKISH VISITORS COME TO DAC FOR ADVICE

"We want to start a radio circuit!"

Brian shows our Turkish visitors how Dial-a-Cab operates
Brian shows our Turkish visitors how Dial-a-Cab operates

to  it being a popular tourist location, so we need taxis that can meet the demands of our citizens and visitors through professionalism and speedy, efficient communication. We see radio as being a major factor in our strategy and what we have seen here today is very impressive."
   DaC Chairman, Brian Rice, played host to the two during their whirlwind 24hour fact-finding
 
mission to our Brunswick House offices.  
   "I showed them around and explained in great detail how we do things,"
Brian told our reporter, "I was certainly very proud that both embassies recommended Dial-a-Cab as an example of how a radio taxi company should operate and it proves to me how highly regarded DaC is overseas."

© Call Sign Magazine MM6


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